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Architecture | Prototype) - Make it stand out I color coded the items into four categories which became my primary navigation Then sorted them even more specifically to make secondary navigation. https://images.squarespace-cdn.com/content/v1/61804cf206e881454ffbb5a8/0e3f3a86-e268-4f43-974d-7f4cd8115d53/Frame+174.png Home - Diddams (eCommerce | Information Architecture | Prototype) - Make it stand out Sketched the website’s navigation I put the store’s contact info and rewards input field under the footer. https://images.squarespace-cdn.com/content/v1/61804cf206e881454ffbb5a8/8291b2cf-baa0-41c5-a8a7-c3cc079735b7/Screen+Shot+2021-10-13+at+3.41.11+PM.png Home - Diddams (eCommerce | Information Architecture | Prototype) - Make it stand out 83% of my participants agreed that these products belong to Tableware, Cutlery, and Disposable Utensils So I labeled them as Tableware to make it broad enough to cover everything. https://images.squarespace-cdn.com/content/v1/61804cf206e881454ffbb5a8/1074b594-bed8-4152-863e-842404b7c49f/Flow+2+%28portfolio%29.png Home - Diddams (eCommerce | Information Architecture | Prototype) - Make it stand out Flow 2 Compare up to 4 items at once. https://images.squarespace-cdn.com/content/v1/61804cf206e881454ffbb5a8/706abd43-b86c-44ad-bf9e-5b7c02e86a67/Flow+1+%28portfolio%29+1.png Home - Diddams (eCommerce | Information Architecture | Prototype) - Make it stand out Flow 1 Find a product, read reviews and go through a full checkout process. https://images.squarespace-cdn.com/content/v1/61804cf206e881454ffbb5a8/922b0a98-ee38-4d5f-968e-15813995a5d1/Frame+2.png Home - Diddams (eCommerce | Information Architecture | Prototype) - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/61804cf206e881454ffbb5a8/2e6f8253-69d7-499a-b268-f62b49960ae4/vllo+7.GIF Home - Diddams (eCommerce | Information Architecture | Prototype) - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/61804cf206e881454ffbb5a8/d9669b4a-541e-403c-9965-ca9445cb21b0/Compare+page.png Home - Diddams (eCommerce | Information Architecture | Prototype) - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/61804cf206e881454ffbb5a8/06392994-4aa1-40ef-a20c-47504e3eb131/Batman+description.png Home - Diddams (eCommerce | Information Architecture | Prototype) https://images.squarespace-cdn.com/content/v1/61804cf206e881454ffbb5a8/f3c45c1a-b9e2-43a6-a94b-52597d1eeffb/Custumes+for+Adults+page.png Home - Diddams (eCommerce | Information Architecture | Prototype) https://images.squarespace-cdn.com/content/v1/61804cf206e881454ffbb5a8/77d0181f-cc91-47c1-a7db-f3d2dedbe3e5/Home+page.png Home - Diddams (eCommerce | Information Architecture | Prototype) https://images.squarespace-cdn.com/content/v1/61804cf206e881454ffbb5a8/32814499-2df1-460b-8649-bed8f53b20dd/COSTUMES.png Home - Diddams (eCommerce | Information Architecture | Prototype) - Make it stand out To make my content accessible, I made sure there is enough contrast between the text and background. https://images.squarespace-cdn.com/content/v1/61804cf206e881454ffbb5a8/a3863399-1823-41d1-8232-c50086d0227f/Accessibility+fail.png Home - Diddams (eCommerce | Information Architecture | Prototype) - Make it stand out More than half way through my iteration process, I realized I made poor color choices because some of the texts were hard to differentiate from its background. https://images.squarespace-cdn.com/content/v1/61804cf206e881454ffbb5a8/1636354578822-8P0K56GKUJLZNHE4OD04/BestBuy+Compare.png Home - Diddams (eCommerce | Information Architecture | Prototype) https://images.squarespace-cdn.com/content/v1/61804cf206e881454ffbb5a8/1636354614556-6R8OBG1XX8XNXXXB25PL/Screen+Shot+2021-11-07+at+10.53.35+PM.png Home - Diddams (eCommerce | Information Architecture | Prototype) https://images.squarespace-cdn.com/content/v1/61804cf206e881454ffbb5a8/1636421872401-DUBH0LW5RVE4O211LBRB/Screen+Shot+2021-11-08+at+5.19.52+PM.png Home - Diddams (eCommerce | Information Architecture | Prototype) https://images.squarespace-cdn.com/content/v1/61804cf206e881454ffbb5a8/1636421905354-5D5AW1BB36F9SHARPMM8/Screen+Shot+2021-11-08+at+5.19.32+PM.png Home - Diddams (eCommerce | Information Architecture | Prototype) https://images.squarespace-cdn.com/content/v1/61804cf206e881454ffbb5a8/1636421945620-2V76T6OZ7KY5OU9Q42AL/Screen+Shot+2021-11-08+at+5.18.50+PM.png Home - Diddams (eCommerce | Information Architecture | Prototype) https://images.squarespace-cdn.com/content/v1/61804cf206e881454ffbb5a8/1636422009905-2HVQ6M2WQAANXQGINI35/Screen+Shot+2021-11-08+at+5.36.54+PM.png Home - Diddams (eCommerce | Information Architecture | Prototype) https://images.squarespace-cdn.com/content/v1/61804cf206e881454ffbb5a8/1636427045341-ORG2UB5AOZYOST4G7ARZ/Screen+Shot+2021-11-08+at+5.27.06+PM.png Home - Diddams (eCommerce | Information Architecture | Prototype) https://www.ireneoh.me/home/hitmkr monthly 0.5 2022-07-08 https://images.squarespace-cdn.com/content/v1/61804cf206e881454ffbb5a8/1821af23-724e-4a5c-a94f-d75c6e9db9c9/Frame+156.png Home - HITMKR (UX Research | Web | Prototype) - Make it stand out Etsy emphasizes that the contents should be tagged only with accurate and relevant words to increase the listing’s exposure Provides personalized recommendations https://images.squarespace-cdn.com/content/v1/61804cf206e881454ffbb5a8/a0f108b3-817c-4217-bbb3-069fc1ca8ae4/Frame+155.png Home - HITMKR (UX Research | Web | Prototype) - Make it stand out Users are provided with robust offerings of related contents when keyword searches are vague Assist users with initial search queries No tag suggestions are provided https://images.squarespace-cdn.com/content/v1/61804cf206e881454ffbb5a8/96b1fe0a-5b31-44e0-8281-63850a9b54c4/Research+findings.png Home - HITMKR (UX Research | Web | Prototype) - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/61804cf206e881454ffbb5a8/5d61c6ad-7336-441b-9c88-f4735780f959/Musician.png Home - HITMKR (UX Research | Web | Prototype) - Make it stand out Rapper Isaiah Song | 27 y.o. | Los Angeles Isaiah has an idea of what he is looking for, but never knows the right tags to search. Frustrations Lack of results when searching Unable to narrow down the search results Checkout process is not smooth https://images.squarespace-cdn.com/content/v1/61804cf206e881454ffbb5a8/f80f7966-e8b7-415e-b8c9-f6d7d6b310ff/Producer.png Home - HITMKR (UX Research | Web | Prototype) - Make it stand out Producer Mike Blair | 30 y.o. | New York Mike knows tagging is key for sales, but this can be a pain for each song so he wishes there was a faster system. Frustrations Too much friction when uploading music Unclear search functionality https://images.squarespace-cdn.com/content/v1/61804cf206e881454ffbb5a8/3888ad5b-6047-49d5-a24d-da707b56b841/User+Flow.png Home - HITMKR (UX Research | Web | Prototype) - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/61804cf206e881454ffbb5a8/eaa0fac2-365e-4120-b127-7a24effe25ef/Upload+7.png Home - HITMKR (UX Research | Web | Prototype) - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/61804cf206e881454ffbb5a8/43d59a4d-29c4-4e3d-a8b2-d47613660b7a/Search+Results+-+Chopped%2C+Hype%2C+Non-excl.png Home - HITMKR (UX Research | Web | Prototype) - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/61804cf206e881454ffbb5a8/f404d2e4-726c-4325-8f36-80339d77e000/TYPOGRAPHY.png Home - HITMKR (UX Research | Web | Prototype) - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/61804cf206e881454ffbb5a8/49d959c2-d44d-4fc5-a74c-f34672d485f8/Grids.png Home - HITMKR (UX Research | Web | Prototype) - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/61804cf206e881454ffbb5a8/4c32c780-190d-4d13-8e69-7ec12e509d81/ICONS.png Home - HITMKR (UX Research | Web | Prototype) - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/61804cf206e881454ffbb5a8/29d304e2-6033-4b25-96c5-c908444f3bab/COLORS.png Home - HITMKR (UX Research | Web | Prototype) - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/61804cf206e881454ffbb5a8/bb8f5647-b799-4025-a567-9d440660b049/Results.png Home - HITMKR (UX Research | Web | Prototype) - Make it stand out Browse https://images.squarespace-cdn.com/content/v1/61804cf206e881454ffbb5a8/f17801f7-a2ce-4749-864e-ed0a3a5fd11a/Filter.png Home - HITMKR (UX Research | Web | Prototype) - Make it stand out Filter https://images.squarespace-cdn.com/content/v1/61804cf206e881454ffbb5a8/b005f7c4-dbc0-4b3b-a39a-6b2ae53f38c5/Results2.png Home - HITMKR (UX Research | Web | Prototype) - Make it stand out Listen https://www.ireneoh.me/home/musi monthly 0.5 2021-12-14 https://images.squarespace-cdn.com/content/v1/61804cf206e881454ffbb5a8/82b5e8a5-2296-4786-994a-98c83c4e6f1b/Screen+Shot+2021-11-06+at+12.02.44+AM.png Home - Musi (Mobile App | UX Research | Prototype) - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/61804cf206e881454ffbb5a8/d9b0c22c-d232-4247-a19d-1bfec4c76eff/Screen+Shot+2021-11-06+at+5.12.21+PM.png Home - Musi (Mobile App | UX Research | Prototype) - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/61804cf206e881454ffbb5a8/ace0a7ad-ee1f-46fa-a727-4eda8a8be1fa/peep-35.png Home - Musi (Mobile App | UX Research | Prototype) - Make it stand out Natalie When Natalie is at work, she plays music based on the vibe of her restaurant and the time of the day. She is more open minded when she’s at home or walking her dog so she likes to spend time discovering new music. Frustrations Does not currently feel like her music discovery needs are being met by algorithm generated playlists Her control over search filters are limited The names of the playlists are unclear and confusing https://images.squarespace-cdn.com/content/v1/61804cf206e881454ffbb5a8/c0817e2b-c634-4951-a602-6aebf0e0f320/portfolio+user+flow+1.png Home - Musi (Mobile App | UX Research | Prototype) - Make it stand out Proposed solutions Daily check-ins to understand the user’s moods Listening modes to facilitate discovery of new music https://images.squarespace-cdn.com/content/v1/61804cf206e881454ffbb5a8/3d5b3d9a-0928-47d3-801b-ab8ae4fb259c/portfolio+user+flow+2.png Home - Musi (Mobile App | UX Research | Prototype) - Make it stand out Proposed solutions Searching with hashtags for greater control of results Swipe songs out to intuitively update your playlist https://images.squarespace-cdn.com/content/v1/61804cf206e881454ffbb5a8/3cd5eeeb-1ec5-4d1b-adb0-4eafece990e7/iteration+1+%28arrow%29.png Home - Musi (Mobile App | UX Research | Prototype) - Make it stand out Design Change 1 Move the dots to the bottom of the screen to indicate which page they are on. https://images.squarespace-cdn.com/content/v1/61804cf206e881454ffbb5a8/74ee96c6-fb05-4ede-9835-e6f515bf4aa0/iteratino+2.png Home - Musi (Mobile App | UX Research | Prototype) - Make it stand out Design Change 2 Add a message confirming the users’ action by asking them if they want to remove the song from the playlist. https://images.squarespace-cdn.com/content/v1/61804cf206e881454ffbb5a8/c626e8cd-c248-4268-9f40-ebb038eb576c/iteration+3.png Home - Musi (Mobile App | UX Research | Prototype) - Make it stand out Design Change 3 Use two different icons to indicate that the user has successfully added the item to their library. https://images.squarespace-cdn.com/content/v1/61804cf206e881454ffbb5a8/084e5b0c-1553-49b7-9966-85d6c99a13e9/current+musi+on+tablet.png Home - Musi (Mobile App | UX Research | Prototype) Current Search page on tablet screen https://images.squarespace-cdn.com/content/v1/61804cf206e881454ffbb5a8/ef1a84a7-298e-4b0f-b1cd-2825f13b7150/responsive+design.png Home - Musi (Mobile App | UX Research | Prototype) Search page and Now Playing page https://images.squarespace-cdn.com/content/v1/61804cf206e881454ffbb5a8/1636250423443-NANZ8MAEWV6XBQSPHMMK/Untitled_Artwork%2B5.jpg Home - Musi (Mobile App | UX Research | Prototype) https://images.squarespace-cdn.com/content/v1/61804cf206e881454ffbb5a8/1636250470446-AFUT04M8DIQC05P04286/Untitled_Artwork%2B4.jpg Home - Musi (Mobile App | UX Research | Prototype) https://images.squarespace-cdn.com/content/v1/61804cf206e881454ffbb5a8/1636269572760-5SSKHB1N73GMT4G4XVUX/Frame+41.png Home - Musi (Mobile App | UX Research | Prototype) https://images.squarespace-cdn.com/content/v1/61804cf206e881454ffbb5a8/1636269952976-CWGTCSSNP7MMCHYOP7UQ/vllo.GIF Home - Musi (Mobile App | UX Research | Prototype) https://images.squarespace-cdn.com/content/v1/61804cf206e881454ffbb5a8/1636321892068-W7TJWWERA20ID26PVBPE/vllo+4.GIF Home - Musi (Mobile App | UX Research | Prototype) https://www.ireneoh.me/home-1 daily 0.75 2021-11-01 https://images.squarespace-cdn.com/content/v1/5d28a8672179580001e9a780/1565972871014-J37WVTMYBCREGI4GS0Q4/profile.jpg Home https://www.ireneoh.me/home-1/northeast-5km9s monthly 0.5 2019-08-19 https://images.squarespace-cdn.com/content/v1/5d28a8672179580001e9a780/1563394315349-QX8L29RKW795ZF36H3UV/Large+JPG-20130731_Trade+100_0370.jpg Home - Northeast https://images.squarespace-cdn.com/content/v1/5d28a8672179580001e9a780/1566407651732-R4YYGGRLATUK0VP97PXS/Large%2BJPG-20130731_Trade%2B100_0280.jpg Home - Northeast https://images.squarespace-cdn.com/content/v1/5d28a8672179580001e9a780/1566407767943-7SYUBNFS7ZPFD99B4Q6I/Large%2BJPG-20130731_Trade%2B100_0328.jpg Home - Northeast Lorem ipsum dolor sit amet, consectetur adipiscing. https://images.squarespace-cdn.com/content/v1/5d28a8672179580001e9a780/1563993547552-1Y789O8TBYA6SGTSJJN4/20130731_Trade+100_0307.jpg Home - Northeast https://www.ireneoh.me/home-1/southwest-dbz7m monthly 0.5 2019-08-19 https://images.squarespace-cdn.com/content/v1/5d28a8672179580001e9a780/1566407279335-5NVFO4DSR8I9AFXABBES/Large%2BJPG-EmptyName%2B10.jpg Home - Southwest - Lorem ipsum dolor sit amet, consectetur adipiscing elit. Cras mattis consectetur purus sit amet fermentum. https://images.squarespace-cdn.com/content/v1/5d28a8672179580001e9a780/1566407320989-J7O1SKHJP1NA0LDWUNMF/Large%2BJPG-EmptyName%2B73.jpg Home - Southwest https://images.squarespace-cdn.com/content/v1/5d28a8672179580001e9a780/1563387993825-5IPQFNJM3JHYFUBD62RM/Large%2BJPG-EmptyName%2B1.jpg Home - Southwest - Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt. https://images.squarespace-cdn.com/content/v1/5d28a8672179580001e9a780/1563387092017-7MP8U1T12V4G7X1GW8GV/Large+JPG-ishimoto1.jpg Home - Southwest https://images.squarespace-cdn.com/content/v1/5d28a8672179580001e9a780/1566407230192-GQHIWV8F0GL0CFLIVV4A/image-asset.octet-stream Home - Southwest https://www.ireneoh.me/home-1/southeast-4gkgj monthly 0.5 2019-08-19 https://images.squarespace-cdn.com/content/v1/5d28a8672179580001e9a780/1566407530014-YX3F7FTNWK436WODV8KG/image-asset.octet-stream Home - Southeast https://images.squarespace-cdn.com/content/v1/5d28a8672179580001e9a780/1566407600630-XM5CRIP1HNV8WR84QK28/image-asset.octet-stream Home - Southeast https://images.squarespace-cdn.com/content/v1/5d28a8672179580001e9a780/1563392823186-KP9APFP8S0UEW7CATOED/Large%2BJPG-04_20160720S1_WEATHERBY_ANGLERS_120.jpg Home - Southeast - Friends, Family, Fish. https://images.squarespace-cdn.com/content/v1/5d28a8672179580001e9a780/1563395881523-NJ41BZ9DCN5YGFLQT93V/Large+JPG-06_20160720S1_WEATHERBY_ANGLERS_219.jpg Home - Southeast https://www.ireneoh.me/home-1/pacific-northwest-ph56d monthly 0.5 2019-08-19 https://images.squarespace-cdn.com/content/v1/5d28a8672179580001e9a780/1563386364934-ZOQA6GR6WKE0YP82UQRP/Large%2BJPG-landing-full-topleft-01.jpg Home - Pacific Northwest - Take only memories. Leave nothing but footprints. –Chief Seattle https://images.squarespace-cdn.com/content/v1/5d28a8672179580001e9a780/1563385479517-LKYUJ0IHUGSW6MUJHPAK/Large+JPG-ishimoto13.jpg Home - Pacific Northwest https://images.squarespace-cdn.com/content/v1/5d28a8672179580001e9a780/1563386618190-IZWY18O3G97YYT6P6E3A/image-asset.jpeg Home - Pacific Northwest https://images.squarespace-cdn.com/content/v1/5d28a8672179580001e9a780/1563386450723-VFP78VMN672NZKH456FX/Large%2BJPG-Aro%2BHa_0167.jpg Home - Pacific Northwest - Creation’s music. Photo provided by Aro Ha